Project

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Johnnie Walker: "Uncork Blue Label"

Blue Label was looking to loosen the reigns of how it showed up to meet modern demands. We repositioned Johnnie Walker’s most iconic bottle as someone you’d want to party with, then took it to culture with a 360 campaign. Anomaly, NYC.

Positioning

Cero

Panama's first package-free store, co-founded from the ground up. We shaped Cero's identity and everyday rituals around the idea that conscious consumption belongs in daily life. Because what’s good for the planet has always been good for us.

Creative Direction

NativaSPA

oBoticário’s NativaSpa needed to find its gathering place—its positioning—as it entered the U.S. wellness space. We ran the category and consumer research that found the feeling the product might convey and packaged it into a brand book. Dentsu, NYC.

Positioning Brand Book

Performa Biennial 2023

Performa runs New York's biennial for live performance art — three weeks, new commissions, artists from around the world. We built a brand identity and website to match the explosive, saturated energy of the work and the city playing host to it all. Pacific, NYC.

Branding Web Design

Panama Museum of Contemporary Art

MAC Panamá's Keeping Seeds in the Hair puts 33 works from its permanent collection in conversation with nine invited artists. We directed the installation photography and designed a bilingual publication that holds the curatorial concept in print.

Editorial Design